Sisters Lim Eiling and Lim Yiling were two of hundreds who went for the chance to be one of the first to own a MoonSwatch, the highly hyped watch collab between Omega and Swatch
Lim Eiling and Lim Yiling share more than genes; the sisters also share a passion for watches. So when it was announced that the MoonSwatch by Omega and Swatch, would have its release in Swatch Pavilion KL, where it would be exclusively available, on March 26, they were one of hundreds who joined the queue that formed outside the mall the night before.
Although it had been revealed that the collection is not a limited edition, the crowd remained resolute in their determination to be one of the first to own the watch. The scene outside Pavilion KL wasn't unique; similar crowds were reported across the world including Singapore and London.
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The overwhelming reception eventually prompted Swatch to announce that the watch would be limited to one piece per customer, although initially it was two pieces for one customer. So when the Swatch boutique in Pavilion KL opened at 10am, all watches were snapped up within minutes.
Sure, the fact that it's the most affordable Omega (inspired by the legendary Speedmaster, no less) might have been a major pull but someone had obviously underestimated the frenzied response, even after it was later announced that the collection would also be available online.
We check in with the Lim sisters for some insights into the whole insane situation from the perspective of a collector.
