The CEO of Zenith sat down with Tatler to discuss the importance of sustainable practices in horology and life, as well as the factors he considers when selecting his own watches
As the world becomes increasingly concerned with sustainability, luxury watchmakers continue to look for innovative ways to reduce their environmental impact.
In a recent interview with Tatler, Julien Tornare, CEO of Zenith, spoke about the importance of sustainability in the luxury watch industry and how the organisation is embracing this trend. From installing solar panels to power the manufactures to raising awareness about climate change, Tornare is leading the charge in creating a more sustainable future for the Swiss watchmaker.
Read on to learn more about his vision for the brand and how Zenith is making a difference.
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Watchmakers are constantly striving to raise the bar in horology; how do you do this while caring for the planet?
Zenith has taken many actions to respect the environment and fight against climate change through our Zenith Horizon initiative. For instance, we have installed 560 solar panels on the roofs at our own manufacture [in Le Locle, Switzerland] to generate clean energy. We have also introduced a paperless approach within our organisation.
What do you consider your biggest personal contribution to leaving behind a better world for future generations?
I wish I could do more for the environment, but I focus on a variety of small actions at work and at home to contribute to the global [sustainability] effort; [for example,] I do my best to avoid using paper and plastic, recycle items, and instil environmental values in my children. Zenith’s partnership with Extreme E, a racing championship that raises awareness about climate change, is also a way for the organisation to have a car and watch collaboration that promotes e-driving and gender equality.