The independent industry salon presented a remarkable selection of new timepieces
Geneva Watch Days was founded in 2020 when the pandemic forced the industry to relook at how it should navigate the new world order. The same year, Baselworld, once the world's biggest watch and jewellery fair, was rocked by the exits of major exhibitors, and eventually relegated to the history books.
So eight major players, namely Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin and Urwerk, decided to get together and create an independent event that celebrates watchmaking on a platform that is “self-managed, light, flexible, and agile”.
With the support of the city of Geneva and the Chamber of Commerce, it has since grown to be an important agenda on the annual calendar of the watch industry. This year's salon is its biggest yet, with nearly 40 brands participating. As is always the case at such events (think Watches & Wonders), it provides a great opportunity to create buzz for new releases.
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We already highlighted the MB&F watch in our list of notable September releases but here are six more that go straight into our wishlist.
Corum Concept Watch
What: A titanium case with two prominent ‘ears‘ frames an aventurine dial. The movement with a flying tourbillon appears suspended above it, a captivating sight complemented with a sustainable strap made from recycled textile.
Why we love it: Are we looking at a worthy successor to the iconic baguette movement?