Giovanni Prigigallo, the co-founder of EveryWatch, on the new AI-based watch information platform
Launched in November 2023 at Dubai Watch Week, EveryWatch (https://everywatch.com/) made headlines by purporting to be the first online site to offer a comprehensive insight into the transactional value of watches around the world. It collates data from more than 500,000 references via more than 250 auction houses and 150 online marketplaces and dealers, allowing one to search for the prices of timepieces in real-time at any time. It is poised, if not already, to be an invaluable source of information for not just collectors, but also traders, auction houses, and brand executives.
Read more: How to collect luxury watches and avoid the pitfalls of addiction
Founded by a group of watch enthusiasts including chairperson Giovanni Prigigallo, Alexander Friedman, and Chabi Nouri, EveryWatch was created by Nacre Capital, a venture builder specialising in building AI-based deep technology companies.
“EveryWatch is a one-stop information platform for watch enthusiasts and professionals. Aggregating historical, current and upcoming watch information, prices, and listings, the platform delivers a personalised easy-to-use time-saving service for anyone seeking to purchase, sell, research, compare and track watches,” shares Prigigallo.
“It is also equipped with a sophisticated alert system that allows collectors and watch lovers to track any new movements in the market for all your favourite watches.”
In this email interview, Prigigallo tells us more about the inception and purpose of EveryWatch.
How did you come up with the idea for EveryWatch?
It came from a need. The watch market was very fragmented, and even now, collectors have to scavenge the internet to find the watches they are looking for. Also, it is quite challenging to understand pricing and do research on historical auction results to know if you're getting a good deal.
It was during a conversation with Howard Morgan, the chairman of Nacre Capital and the founder of 1st Round Capital, that the idea started to take root. Howard is a watch enthusiast and owns many watches, though he doesn't consider himself to be a collector. He understood the need to bring to the market an inclusive platform that would serve as the ultimate source of reliable information.
In the beginning, we focused on auctions but quickly realised that it was paramount to include marketplaces and dealers to broaden the scope of information.
See also: 8 Elton John’s luxury watches to go under the gavel at Christie’s upcoming auction
How do you collect and translate the vast amount of data coherently?
Thanks to Nacre and Howard, we have been able to build a very strong team that combines data engineering, analysis, and AI with deep knowledge of watches and their attributes. We use cutting-edge data analysis methods with human supervision to collect, validate and organise the diverse data from a large number of sources.
