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JewellerySwarovski Unveils Dazzling Digitised Concept Store At CentralWorld

Swarovski Unveils Dazzling Digitised Concept Store At CentralWorld

Swarovski Unveils Dazzling Digitised Concept Store At CentralWorld
By Hosana Tagomori
August 29, 2018
Stunning crystal architecture accompanied by modern, cutting edge technology

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‘The Signature of Crystal Forest’ Swarovski concept store at CentralWorld

Last week, the newly renovated section of CentralWorld welcomed a wonderfully sparkly addition to its ground floor, the first digitised "Crystal Forest" Swarovski boutique in Thailand. Both tech-savvy and nature-inspired, the store's design employs a sophisticated technique of targeting light and maximising the play of light, shades and reflections on multifaceted surfaces to convey an array of spatial moods.

Resplendent and opulent as it is, the ambient lighting creates a gentle, enchanting atmosphere that stimulates the senses, offering a whole new kind of customer experience for Swarovski shoppers. Designed by the world-renowned Tokujin Yoshioka, the new retail concept store first debuted in Tokyo, where it proved successful in reflecting the fantasy surrounding the design of Swarovski accessories. 

The glistening forest concept is further echoed by the “Swarovski Brilliant 8”, a group of eight extraordinary women across Southeast Asia, including leading actress Mew Nittha Jirayungyurn for Thailand.

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Mew Nittha Jirayungyurn wearing navy in the centre amoung other celebrity influencers

If you visit the new interactive Swarovski store at CentralWorld now, they are still offering Swavorski's  Mother's Day Collection, featuring a darling flower motif in earrings, necklaces, watches and much, much more. The Sparkling Dance Family Collection is another one to take note of, featuring  rhodium-plated necklaces, earrings embedded with dainty crystals. and sophisticated watches promising simple, timeless elegance—ideal for everyday wear.  

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Sparkling Dance Family Collection

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Mother's Day Collection

 To see more sparkling collections and pieces from the world-famous crystal jeweller Swarovski, visit the CentralWorld store or log on to




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