Skip to content
Watches Rolex Becomes Official Sponsor And Timekeeper Of US Open

Rolex Becomes Official Sponsor And Timekeeper Of US Open

Rolex Becomes Official Sponsor And Timekeeper Of US Open
By Mary Losmithgul
August 29, 2018
The United States Tennis Association clocks in a new deal with Rolex, bringing in the luxury watchmaker as an official sponsor, timekeeper and timepiece

us open.JPG

US Open 2018 (Image: Courtesy of

True Rolex lovers will know that the brand has been closely associated with tennis, with a tradition of supporting the sport for over 40 years. Taking this a step further, the USTA has announced a new multi-year partnership with Rolex—an exciting relationship for lovers of tennis and the luxury watchmaker’s timepieces alike.


Rolex testimonee Roger Federer, winner of the ABN Amro World Tennis Tournament 2018 in Rotterdam (Image: Courtesy of

In lieu of the collaboration, Rolex timepieces and clocks can be seen throughout the grounds of the USTA Billie Jean King National Tennis Center during the US Open and on Arthur Ashe Stadium’s outer facade. The watchmaker will also be sponsoring the Western & Southern Open in Cincinnati, expressing their commitment towards the Masters Series by sponsoring all nine events. The luxury watchmaker will also be extending its support towards the USTA National Campus, a charitable arm for youths who lack resources. 


Rolex clock at The Wimbledon Championships 2018 (Image: Courtesy of

The announcement of this partnership is especially significant as this year marks the 50th anniversary of the US Open and is also the first US Open ever to be played upon the completion of the $600 million renovation of the National Tennis Center. The 2018 US Open is taking place now until September 9.

(Related: 11 Luxury Watches We're All Very Curious About)


Watches Rolex US Open USTA tennis sports


In order to provide you with the best possible experience, this website uses cookies. For more information, please refer to our Privacy Policy.