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FashionRoger Vivier’s New Buckle And New Director

Roger Vivier’s New Buckle And New Director

Roger Vivier’s New Buckle And New Director
Gherardo Felloni, creative director of Roger Vivier
By Mika Apichatsakol
May 08, 2019
In Partnership with Roger Vivier
Who is Gherardo Felloni and how is he translating Roger Vivier's vision in today's world?

If you know anything about what’s going on in the fashion world, you know that the famed Parisian maison Roger Vivier welcomed a new creative director last year. Tuscan born Gherardo Felloni has worked in footwear, leather goods and accessory design for leading European fashion houses over the last decade. Originally planning to be an architect, Felloni’s father encouraged him to test his artistic abilities in the family’s shoe business, to which Gherardo quickly saw the compatibility between architecture and shoe design.

I see the coincidence in a link between architecture and shoe design. Each involves a structure that must be able to hold you inside of it.

Gherardo Felloni

Under Felloni, 2018 onwards marks a new era of Roger Vivier. Honouring the original vision and groundwork laid by Monsieur Roger Vivier, Gherardo is pursuing the Vivier dream through a fresh and modern energy that is not without nostalgia and heart. 

Roger Vivier
Roger Vivier

Felloni believes that the essence of Roger Vivier is comprised of three parts: a distinctive silhouette, a rich colour palette and last but not least exclusivity. Thus in carrying the brand’s torch, Felloni saw the revamping of its symbolic buckle design—the very success of the Roger Vivier brand— as a challenging yet necessary opportunity to take. 

Past
Past
Present
Present

The Tres Vivier collection by Gherardo introduces a new line of shoes, bags and belts made for today’s Vivier women. Given a new large square buckle in either polished metal or sparkling crystal engraved “RV”, the classic Roger Vivier cube heeled pump silhouette is now available in two heel heights. Footwear options have also expanded to include loafers and booties, as well as a greater variety of materials, from metallic and shiny leather to velvet, satin and jacquard—a decision which reflects an understanding of the needs of modern women.

Designed to be paired with your choice of Tres Vivier footwear, Tres Vivier shoulder bags featuring a signature oversized buckle is now available in two sizes as well. Velvet, satin or patent leather can be matched with a simple gold buckle for a charismatic accessory to a casual day look or upgraded with a bejewelled buckle and miniaturised in size to pair with an LBD for an evening seduction. 

Whether on screen, on the catwalk, in life or on the sidewalk, Tres Vivier makes a statement about the Vivier elegance and style.

Visit rogervivier.com to see more. 

Related: Daydream With Roger Vivier's Fall/Winter 2019-2020 Collection

Tags

FashionRoger VivierGherardo FelloniTres Vivierbuckleshoesaccessories

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