Can your favourite era, music genre and scent be embodied in a single bottle? Miu Miu answers this call with the Musicorama campaign
Like fragrance, your taste in music can reveal a lot about your personality. Whether you are hitting up a rock concert or bopping to the latest pop hits at the club, these preferences can act as indicators to your intelligence, agreeableness, extraversion and open-mindedness, based on psychological studies.
“It is clear to us that music can contribute much to the understanding of many psychological phenomena,” social psychologists Peter J. Rentfrow and Samuel D. Gosling wrote in a research paper. “From personality and the self to social cognition and emotions, adding music to the research gamut can open a new window into people’s everyday lives.”
Curious to find out your perfect Musicorama match? Here’s what your favourite genre says about you, with reference to Gosling’s STOMP (Short Test of Music Preferences).
1. 50’s Rock ’n’ Roll: Miu Miu L’Eau Bleue
Rock ‘n’ roll fans are creative, open to new experiences and see themselves as athletic, politically liberal and intelligent.
Your Miu Miu fragrance is L’Eau Bleue—Miu Miu’s edgy and vivacious scent that opens with fresh notes of lily-of-the-valley into a bouquet of honeysuckle and green foliage, with a rich, earthy base of Akigalawood accord, which hints of patchouli, pepper and woody flavours of oud.