Franck Muller Celebrates Its Latest Collection With New Music And A Pop-Up Cafe
Standing elegantly in the middle of Siam Paragon’s Hall of Fame on M Floor is the Franck Muller Café, a collaboration between the watchmaker and its official retailer in Thailand, Pendulum Limited. Lively and colourful with the concept of “Franck Muller Colour Dreams”, the pop-up will last until October 25. Here you will experience not only good coffee but also good music and, of course, the latest Cintrée Curvex Master Banker Asia Exclusive.
First launched in 1996, the original Master Banker was the only one of its kind featuring three separate time indicators on the dial—each with its own hour and minute hands. The novel Asia Exclusive collection continues the legacy with the three time-zone display encased in the Cintrée Curvex case. Exhibiting together with the aforementioned model is another watch, the Cintrée Curvex Crazy Hours Pastels Asia Exclusive, adding a dose of whimsicalness into everyday life.
The highlight of celebrations, however, is the special song along with music video made especially for the collection. It’s Time was written and produced for Franck Muller by Khanngoen Nuanual, who is also a friend of the watchmaker. For the MV, Art Arya Indra sits in the creative director seat, and the video features familiarar faces such as Srei Vacharaphol, Dennis Karlson, Eknaree Wachrabunjong, Janetira Attaskulchai and Ploypayap Srikarnchana.
Visit the pop-up from now until October 25 or head to franckmuller.com to discover the watches.