Protecting traditions and creating on a human scale are ingredients for innovation according to Hermès University
If Hermès had a university, what would it look like and what would we learn? That was on my mind when Tatler Asia was invited to attend an exclusive gathering to immerse ourselves in the French maison's 2020 theme, "Innovation in the Making".
While other luxury brands create disparate collections, each Hermès metier has the same starting point: a chosen theme that shapes the direction of the company for the year. In 2018, the theme was "Let's Play", while last year it was "In The Pursuit Of Dreams"—and these themes were reflected in every metier ranging from leather to home and furniture to its newest one, Hermès Beauty.
To welcome a new decade, Hermès chose the theme "Innovation in the Making"—decided even before COVID-19's disruption has forced everyone to innovate. And what do you do when you want to evolve? You create an environment of learning, of course, and that's exactly what we got.