Gentle Monster Goes Tiny With Its ‘13’ Collection For Kids
The idea of sunglasses for children may bring back childhood memories of chunky heart-shaped shades or superhero-inspired glasses, but you won’t find anything ‘cartoony’ in Gentle Monster’s first Kids Collection.
Shrinking down six of their signature designs—Chapssal, Eastmoon, Jackbye, Newturtle, Peggy, and Ribbon—from their 2019 ‘13’ collection, the cult eyewear brand hopes to encourage kids to express their unique styles through this mini collection.
Take Coco Pink Princess, for example, the eight-year-old Instagram star who aptly fronts the collection’s whimsical campaign. A young fashionista from Harajuku, Japan, Coco boasts 690k followers on her Instagram account who look forward to her bright and bold outfits, which she picks out with her dad.
See the world through her rose-tinted glasses in these imaginative campaign photos:
See also: Gentle Monster Takes On Smart Glasses With Huawei