The K-pop star joins the French luxury brand as ambassador of jewellery, fashion and beauty
New Jeans’ Haerin has been announced as the new face of Dior, making her the latest member of the buzzy K-pop girl group to score a partnership with a luxury brand.
The 16-year-old South Korean singer has been named as Dior’s ambassador for jewellery, fashion and beauty. Haerin joins the fashion house’s roster of ambassadors, which already includes fellow K-pop stars like Jisoo of Blackpink, Exo’s Sehun, Astro’s Cha Eunwoo, and BTS member Jimin, who became the face of Dior Men in January 2023.
Read more: Hyein of NewJeans: How to recreate the K-pop star’s Y2K fashion moments
“This is an opportunity to celebrate the privileged ties binding more than ever the New Jeans singer and Dior,” shared the maison in statement. “Between elegance and audacity, a unique friendship in the name of creativity.”
With Dior’s latest announcement, New Jeans members are now fully connected to the world of luxury: Danielle is an ambassador for Burberry and YSL Beauty, Hanni is the face of Gucci and Armani Beauty, Minji has worked with Chanel, and the group’s youngest member, Hyein, is a brand ambassador for Louis Vuitton.
Check out Haerin’s first Dior campaign below.
