Cover Michelle Yeoh is the newest brand ambassador of Balenciaga (Photo: courtesy of Balenciaga)

With the Oscar-winning Malaysian actress being recently announced as the French maison’s brand ambassador, we take a look at how the relationship came to be

Oscar-winning actress Michelle Yeoh was announced as Balenciaga’s latest brand ambassador on November 9. Both the French lifestyle maison and the A Haunting in Venice actress shared the news on their respective Instagram platforms.

“Fashion is a form of art,” Yeoh said on her Instagram post. “It’s not just about a dress but about self-expression, how you feel in the dress ... it is a way to communicate my work and who I am to the world.” She joins French actress Isabelle Huppert and Thai actor and singer Krit Amnuaydechkorn (better known as PP) as the brand’s representatives.

Here, we take a look at her journey with the brand so far.

Read more: Bottega Veneta announces Shu Qi as its new global brand ambassador

1. Paris Haute Couture Week, July 2022

Yeoh cut a striking figure at Balenciaga’s fall couture presentation at the Paris Haute Couture Week in July 2022, wearing a sleek floor-length dress with a pussycat bow blouse details from the same collection. This head-to-toe black ensemble was an elegant choice for the actress, who usually turns to colourful looks for event appearances, and marks a major red carpet moment in Yeoh’s relationship with the brand. 

2. Magazine cover shoots, October 2022 and January 2023

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Above Michelle Yeoh wearing Balenciaga fall couture 2022 for “Vogue China” (Photo: Instagram / @demnagram)
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Above Michelle Yeoh wearing Balenciaga fall couture 2022 for the US-based “W” magazine (Photo: Instagram / @demnagram)

Yeoh wore various Balenciaga pieces from that same fall couture 2022 collection for two magazine cover shoots. In October 2022, she wore a long-sleeved blue feathered gown for Vogue China, and in January 2023, she wore an all-black cape-like number for US-based magazine W.

3. Cannes Film Festival, May 2023

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Above Michelle Yeoh wearing a custom Balenciaga at the 2023 Cannes Film Festival (Photo: Instagram / @demnagram)
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Above Michelle Yeoh wearing Balenciaga couture gown at Kering’s Women In Motion dinner during the 2023 Cannes Film Festival (Photo: Instagram/@demnagram)

At the 2023 Cannes Film Festival in May, Yeoh wore a bright emerald green Balenciaga gown with a floor-length shawl and opera gloves for the screening of Firebrand. This was one of two custom gowns she wore by Balenciaga for the event. The second was a sparkling black strapless outfit with an angular, structured bodice with contrasting white opera gloves at Kering’s Women In Motion dinner during the festival. 

4. Balenciaga couture show, July 2023

In July 2023, Yeoh attended the Balenciaga couture show at Paris Haute Couture Week in a pleated pale lemon dress with a small, heavily embellished silver Hourglass bag. This custom dress combines the bold draping aesthetics of the maison with the chic femininity of Yeoh’s own style.

5. Balenciaga spring-summer 2024 campaign, November 2023

Yeoh starred in Balenciaga’s spring-summer 2024 campaign in black turtleneck dress with a floor-length skirt. She also carried the Hourglass bag again, this time in a larger size with a shiny, black leather finish. The look is modern and minimalistic, and shows how well Yeoh can carry off any look, be it extravagant or understated.

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