The famous twin designers behind fashion label The Row are champions of stealth wealth style—here are their go-to fashion brands
When Mary-Kate and Ashley Olsen launched their fashion brand, The Row, in 2006, in pursuit of what they called “the perfect T-shirt”, they had no way of knowing that the world would be swept up in the allure of quiet luxury more than a decade later. But the trendsetting twins, who famously started their acting career as infants playing Michelle Tanner on the US television sitcom Full House, championed the concept nonetheless; they devoted themselves to refining the modern women’s wardrobe—and, from 2018, the modern men’s wardrobe—with minimalist pieces distinguished not by a logo, but by considered details, ultra-luxurious fabrics and impeccable American craftsmanship. Add to the mix The Row’s exorbitant prices—the perfect T-shirt will now set you back US$350—and you have a fashion brand that embodies all the elusive qualities of quiet luxury.
Read more: What stealth wealth is all about, according to Carolina Cucinelli of luxury brand Brunello Cucinelli
But The Row wasn’t created in a vacuum. The Olsen twins look to other fashion brands to inform their designs—and that much is clear from what they wear. The sisters are not only the best ambassadors for their label but also for their favourite fashion brands. Unlike most celebrities these days, whose loyalty to labels depends on a contract, the notoriously private Olsen twins have always insisted on dressing for themselves as a case for their authenticity. And they can be fiercely faithful. A fan-favourite example is how Mary-Kate wore her mint green Balenciaga Motorcycle bag to death back in the aughts.
Today, though, she and her sister are more likely to be seen sporting vintage pieces from Japanese designers, or wearing low-key luxury labels that operate on a similar “if you know, you know” basis as The Row. They had mastered stealth wealth style (or, as it’s now known, quiet luxury) long before the final season of Succession aired.
Here, through their street-style moments and rare red-carpet appearances, we discover the fashion brands that the Olsens are obsessed with, and how they shaped their idea of quiet luxury.