Tom Ford Launches The Traceless Touch Cushion Foundation
Nearly eight years ago when designer Tom Ford first announced the launch of his beauty line, the designer, an accomplished architect, actor, filmmaker and photographer in his own right, noted there were some who doubted his ability to produce a cosmetic collection in full. Today his skincare and beauty products remain as highly coveted as the year they were first released.
Recently, the Tom Ford Traceless Touch Foundation Satin Matte Cushion Compact joins the cosmetic range, serving up flawless coverage in an insanely chic compact.
Ford’s long espoused philosophy of “Face Architecture” revolves around the notion of bringing symmetry and balance to one’s features and each product in his beauty collection is designed to make that possible. “My approach to the architecture of the face is quite simple,” Ford says. “Flawless skin followed by symmetric definition.”
The Traceless Touch Foundation is the perfect base for gorgeous skin. With SPF 45/PA++++, the Traceless Touch Foundation is an innovative liquid formula that provides sun protection and a high coverage satin-matte finish that looks effortlessly natural.
The long-wearing formula saturates skin with nourishing ingredients and powerful hydrators, minimising pores, oil, fine lines and wrinkles so your skin looks impeccable and your makeup is actually doing it some good as well.
True to Ford’s obsession with detail, the cushion compact also serves the skin well by hydrating and balancing the complexion to ensure the entire face glows radiantly with each application.
City dwellers will love the foundation’s high-level, broad-spectrum protection and potent blend of antioxidants while the hydrating properties of Aquacell, a proprietary plant-based moisturising complex, make this the perfect multi-tasking compact.
Ford believes that a woman should prime her complexion and sculpt her best facial assets through shadows and illumination and the Traceless Touch Foundation provides an instant canvas for accentuating one’s natural beauty.
With long-wearing, colour-true, buildable coverage, the compact is vanity-to-go. “My goal is to help women become the best version of themselves,” Ford says. In that case, why not indulge your skin in a foundation fit for Tom Ford?