From Gucci Beauty’s geometric patterns to Chanel Beauty’s nod to its iconic Paris location, these are the make-up brands that are a joy to use and collect because of their eye-catching packaging
Some of the earliest evidence of make-up trace back 5,000 years ago to Sumerian and Egyptian civilisations, where rouge and kohl pigments were kept in colourful clay bottles and beautiful boxes—even then, storing products in visually appealing receptacles was a hit.
Flash forward to more modern times, British cosmetics company Stratton sold ornate powder compacts in the early 1920s, and even when packaging became simpler following the invention and popularity of plastic in the 1960s, the idea was still to make the appearance of beauty products as beautiful as the products themselves.
Many make-up brands in today’s world is turning to more minimalist packaging that reflects the ethos of sustainability. However, there are still others that are also enticing us with gorgeous packaging. Here are nine brands touting bolder designs—with the intentions of being refillable to also be environmentally friendly—that can double as art pieces on your vanity.
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1. Dries Van Noten Beauty
Dries Van Noten used to only be a fashion brand, but in November it expanded to include beauty and fragrance products that would inspire people to enjoy a sense of play in their beauty routine. The Belgian designer leant into his affinity for colour and pattern, so lipstick tubes and perfume bottles are sleek and chic with their mix-and-match designs and chrome finishes.