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Jewellery Apinara Srikarnchana Launches Apinara Jewellery

Apinara Srikarnchana Launches Apinara Jewellery

Apinara Srikarnchana Launches Apinara Jewellery
By Pichaya Petrachaianan
February 16, 2021
A bright young star of high society, Apinara's latest venture is a jewellery brand that tells a story of female empowerment

Launched on Chinese New Year this past weekend, Apinara Srikarnchana's new jewellery line, Apinara Jewellery, brought together VIPs and jewellery collectors to the Executive Suite of the Four Seasons Chaophraya for an exclusive viewing and sales. Seeing the collections of fine jewellery in a private preview session at the Four Seasons Bangkok, we have to say we are impressed with the lady's talent and taste. 

The first collections of Apinara Jewellery harness the auspicious energies of coloured stones. Combined with contemporary design, Apinara has created a collection intended to radiate confidence and enable wears to find their inner goddess. The Mini Api Droplet earrings, for example, symbolises the seed of the goddess when she enters into the world. The design features five kinds of gemstones—pink tourmaline, Biron emerald, London Blue topaz, Spessartite and white topaz—and is plated with white rhodium, rose gold or yellow gold. Catering to different lifestyles, the brand also presents more flamboyant pieces like Olympias Chandelier, waterfall earrings that will complete your evening gown. Or, in case you need a change of style in your daily look, the elegant ear pendant can be removed to be worn as a charming stud. More wearable items for the day-to-day include bangles and rings. 

Related: Apinara Srikarnchana Is Up To The Challenge


The eldest of Chula-payap and Yuki Srikanchana’s three daughters, Apinara wears several hats working for her father's Asia Insurance, her mother's Nara restaurants and her own You Drink I Drive service company. She now adds one more industry under her belt—jewellery—which has come about from a long-time passion for gemstones and jewellery.   

Follow Apinara Jewellery on Instagram for the latest designs.

See also: If Thai Society Belles Were Cast As Disney Princesses


Jewellery Apinara Srikarnchana Apinara Jewellery Female Empowerment


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