Why You Need To Know About Adidas And Parley For The Oceans' Partnership
Four years ago, Adidas and Parley for the Oceans, a global pro-environment collective, teamed up under a goal to "save the oceans, save the world". With an estimated 300 million tonnes of plastic waste being produced annually, not even 10 per cent of that plastic is properly recycled. While some of the excess plastic is incinerated or put into landfills, most of it ends up on beaches or in the oceans where they don't degrade but become smaller and smaller until they're a microscopic problem. It’s estimated that by 2050 there will be more plastic than fish in our oceans, and these numbers are only accelerating.
So enter Adidas and Parley for the Oceans. The goal is summarised with Parley’s simple acronym, AIR: Avoid, Intercept and Redesign. Together, the two companies are spearheading the global effort to “upcycle,” the practice of creating new value out of waste. Plastic from beaches and coastal communities around the globe are being repurposed to create the high-performance sportswear Adidas is known for. Some of the duo’s notable partnerships in fighting the tide of plastic pollution has been creating kits for professional sports organisations like Real Madrid and Bayern Munich out of Parley plastic.
Adidas’s own signature Alphabounce and announced Futurecraft Loop footwear will be woven from upcycled plastic as well. The company has pledged to use solely recycled plastic by 2024. In 2019 alone, Adidas projects that 11 million pairs of their shoes will be made of upcycled material. Further raising awareness towards the problem of plastic pollution, the company also continues to host its annual Run For The Oceans event.
With an excess of plastic waste in our world, the pervading question becomes what to do all of it. The challenge has always been how to make protecting the environment more accessible, and it seems Adidas and Parley have found the solution, taking what will tarnish our environment and turning it into something wearable, functional and ultimately beautiful. It's up to us as consumers then to do our smallest part in prioritising brands that have the least footprint on our environment.
For more visit parley.tv and adidas.com/parley.
See also: Adidas Hosts A "Run For The Oceans"