The Natural Ability Of Ratirod Chulajata
The founder and CEO of newly established body care brand RATI, 33-year-old Ratirod Chulajata has already crammed much into her young life. Her latest venture is a case in point. The deodorant products made by RATI, which are available online and at Cosmo Beaute, Kiss and Beautrium, use only natural minerals extracted from pure alum and a non-aggressive vitamin powder that can be blended with skin lotions. The inspiration for the line stems from personal experience.
“I’m prone to allergic reactions from most cosmetic products and the smell of many perfumes makes me dizzy. But then I realised that Thais have been using alum as a deodorant for centuries. It has zero odour and is hypoallergenic. I thought why not create my own natural deodorant, so we started RATI by developing products using food grade alum, which is safer than a lot of the alum sold on the market,” she explains.
Ratirod attended Chitralada School from kindergarten through to high school, after which she went on to earn a bachelor’s degree in chemical engineering at Kasetsart University. She then spent two years in Brussels working at the Royal Thai Embassy’s Office of Science and Technology before returning to Bangkok to complete a master’s degree in international business management at Chulalongkorn University. The years of study were put to good use when she joined family-owned business Water Specialist Supply (WSS), a producer of chlorine dioxide for environmentally friendly disinfection fluids and a supplier of a wide range of other chemicals. Although she started out in the company’s sales and marketing team, today she serves as its executive manager and chief chemical engineer.
More society profiles: Jitti Chompee Is Stepping Up
An approachable woman with many interests, Ratirod has also been a member of the board of directors of HRH Princess Sirivannavari Nariratana Rajakanya’s eponymous fashion brand Sirivannavari Bangkok since 2015. If she looks familiar, it is because you’ve probably seen her on multiple occasions alongside the princess at her glamorous fashion shows. “I help oversee the sourcing of suppliers and raw materials,” Ratirod says. “I also provide support to the team with pop-up stores abroad and attending events with the brand promoting Thai silk in the international arena.”
Ratirod is kept busy, but good use of technology and natural organisational skills help her to stay on top of her workload. “That and a lot of overtime,” she laughs. “It’s not uncommon for me to be working late into the evening, but I don’t mind because I enjoy interacting with great people who know the value of teamwork.”
It has been a year since Ratirod married fellow Chitralada student Ruj Chulajata. Their nuptials at the Siam Kempinski were certainly a glamorous affair—not many brides can boast of having royalty present at their wedding, let alone a princess as their maid of honour.
“HRH Princess Sirivannavari is one of my oldest friends,” she says. “We’ve known each other since our earliest school days. Today, she is also one of my role models in life.”
Also known as Fon to those closest to her, Ratirod’s innate poise and refined demeanour belie an adventurous streak and a love of travel, which she shares with Ruj. “I knew when we married I’d have to up my game so to speak, because my husband comes from a sporty family,” she laughs. One of their recent trips involved jungle trekking and river tubing in Vang Vieng, Laos. Indulging her love for history, the likable young lady also makes a point of touring museums in the different cities she visits, and when her schedule permits she enjoys playing the piano, yoga, golf and even hip-hop dancing.
More society profiles: DM Home's Pimrucha Santrakul Is An Executive With A Sense of Fun