Thapana Sirivadhanabhakdiis determined to position Thai Beverage Public Company Limited (ThaiBev) as a definitive and enduring leader in the beverage industry throughout ASEAN. During the challenging circumstances of the COVID-19 pandemic, ThaiBev became known for its care and support of all sectors. The company provided essential supplies such as alcohol-based sanitisers, face masks, and N95 masks to medical personnel nationwide, contributing to the fight against the spread of the virus. ThaiBev's blueprint for the future, titled Passion 2025, outlines a business plan with three key pillars: build to create capabilities; strengthen to reinforce unity; and unlock to unleash potential.