Vitra's Live Home Office Speaks To The New Normal Of Work
One thing companies and individuals have discovered during the quarantine was the effectiveness of working from home. And with more people preferring to work in the convenience of their abode, furniture that is both pragmatic and visually pleasing is in high demand. Coinciding with the trend, earlier this month, Veekrit and Jongkul Palarit, directors of Norse Republics, welcomed guests into their new highly anticipated showroom and office at Soi Somkid. The 230 square-metre headquarters of the brand hosts both the House of Fritz Hansen and the living showroom for Swiss brand Vitra where staff can really utilise the functions of the display.
Honing in on Vitra, the Swiss furniture manufacturer founded by Willi Fehlbaum in 1953, after falling in love with chairs designed by Charles and Ray Eames on a trip to the USA. Fehlbaum and the designer couple developed a sturdy friendship and their creative DNA merged to make up Vitra's identity. Today, original, iconic pieces such as the Standard Chair by Jean Prouvé and Panton Chair by Verner Panton, under Vitra, have received prototypical status inspires countless new designs. Throughout the world, masterpieces from the manufacturer can be seen in important locales including Dubai International Airport, the Museum of Modern Art in New York, Tate Modern in London, the Fendi head office in Rome and Amorepacific in Seoul, just to name a few.
As for the live showroom in Somkid, the space has been renovated from a historical building to fit the Swiss brand. The new showroom is stamped with the house motif that signature to all Vitra headquarters around the world. A labelwhich produces fine pieces of everyday-use furniture, from ergonomic chairs to colourful trolley tables and cheeky decorative pieces, Vitra is the ideal place to find inspiration for a modern home office. And, wensuring you get the most out of your trip to the showroom, under the same roof you can also browse Artek, a Finnish brand founded by modernist architect Alvar Aalto in 1935 which was acquired by Vitra in 2013, and, of course, Friz Hansen, which boasts more eccentric collectors' decor.
Discover the European standard of living at Norse Republics, located at 14/1 Soi Somkid on Phloen Chit Road. Visit norserepublics.com.
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