Tumi Launches Latest Campaign With Chris Pratt
The latest face of Tumi is none other than comedic Hollywood actor Chris Pratt, star of film franchises like Guardian of the Galaxy and The Avengers. Tumi creative director Victor Sanz explains the choice of ambassador: “We are thrilled to have Chris Pratt star in our newest campaign for Asia Pacific and Middle East with the iconic Alpha 3 and Alpha Bravo collections. To us at TUMI, Chris represents a new age of leading men in Hollywood—bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase."
As seen in the video above, Chris Pratt shows off the latest Alpha 3 and Alpha Bravo collections. Earlier in April, the Avengers’ star and Tumi made a big scene at Hong Kong’s Pacific Place, introducing Tumi Loft, a lifestyle and creative installation inaugurated together with Pratt's new advertorial campaign.
Tumi Loft conveys the brand's DNA through high technology, such as interactive installation and augmented reality. Entering into the installation, guests experience the Tumi Heritage and Design Wall paying homage to the evolution of the luggage brand’s design over the years. A Style Corner + Span a Virtual Selfie with “Chris Pratt” invites visitors to take virtual selfies with the celebrity. Another highlight was the Personalisation Bar which lets costumers customise their Tumi.
See more of Chris Pratt and the Alpha 3 and Alpha Bravo collections at tumi.co.th.
See also: Tumi Goes Scandinavian Sleek For Fall-Winter 2018