Rolls-Royce Launches The Most Exclusive App In The World
What do owners of Rolls-Royce cars have in common? According to Rolls-Royce, they are “untethered by common constraints such as time and money,” who share common interests in bespoke experiences and products that require sky-high barriers to entry.
To connect these like-minded car owners, the luxury British marque has announced the launch of Whispers, a new mobile app featuring offerings tailored to its “eclectic and highly valued community of clients.”
The ticket to entry is ownership of a new Roll-Royce, which is verified through proof of purchase when downloading the app. Those who can prove it will be given access to “a digital world of curated luxury,” including VIP events and experiences, customised luxury products, exclusive Rolls-Royce previews and the opportunity to “securely contact and privately commune with some of the world’s greatest minds,” according to Rolls-Royce.
Prides itself as “the world’s most exclusive members’ club”, Rolls-Royce’s new app truly lives up to its name as a one-stop-shop for the most rarefied offerings. We’re talking about personalised racetracks, a Monopoly set modelled after one’s own properties and assets, custom pet portraits and handbags. The app is also a destination for grocery shopping, offering high-end food products—from truffles to caviar to individualised Cognac—delivered to the fingertips of its users.
The exclusivity doesn’t stop there, as the invitation-only app also unlocks access to the world’s most sought-after experiences. From backstage passes to the Grammys, front-row seats at Fashion Week, red carpet access at the Academy Awards, VIP previews of Art Basel, to meetings with artists at Coachella, players at Wimbledon and athletes at the Olympics—the possibilities are endless.
Selectively rolled out for testing two years ago, Whispers is now fully deployed in the UK, Europe, the Middle East and the US.
See also: Rolls-Royce’s Ian Grant On The Uniqueness Of Thai Car Owners