The decluttering guru's new online store is based on her KonMari method for minimalist living
Five years after her bestselling book, The Life-Changing Magic of Tidying Up, the decluttering guru has launched a new e-commerce shop based on her KonMari method for minimalist living. The online shop, available through her KonMari website, presents a selection of approximately 150 homeware and fashion items, ranging in price from US$8 to US$300.
Kondo explained that the listed products are an expression of the decluttering philosophy laid out in her bestseller, with each of them chosen for their ability to "spark joy" in her daily life.
Among the lifestyle items on sale are a linen kimono robe listed at US$115, a brass mirror for US$150, as well as a Japanese donabe pot costing US$180. The e-commerce shop was met with criticism on social media, where users called out Kondo for promoting consumerism after having encouraged people to get rid of unnecessary things in her bestselling book and her hit show, Tidying Up With Marie Kondo, on Netflix.
"I'm not sure what at #mariekondo's new store sparks more joy—her US$75 cotton towel or the US$12 ‘Shiatsu Stick'," one wondered on Twitter.