Pre-Ordering starts September 13
Apple unveiled three versions of the iPhone 11 including "Pro" models with triple camera and other advanced features starting at US$999 and US$1,099, unchanged from last year's prices, touting upgraded features including ultrawide camera lenses.
The new iPhones are "jam-packed with new capabilities and an incredible new design," Apple chief executive Tim Cook told a launch event in Cupertino, California.
Pre-orders for the new iPhone 11 series will begin in Singapore this Friday and sales will start on September 20.
At an Apple media event, price appeared to be a key consideration as the tech giant reduced the entry-level price for the iPhone 11 to US$699 and undercut rivals for its gaming and streaming television subscriptions.
The surprise from Apple was the reduction in the starting price at US$699, down from US$749 for the iPhone XR a year ago even as many premium devices are being priced around US$1,000.