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Arts Culture AP Thailand Strengthens Family Ties With Project Parentographer

AP Thailand Strengthens Family Ties With Project Parentographer

Daughter and mother duo, Pimdao and Kleddao Panichsamai
Daughter and mother duo Pimdao and Kleddao Panichsamai
By Pichaya Petrachaianan
By Pichaya Petrachaianan
December 12, 2019
AP Thailand Focus
It's not the perfect picture that matters, but the person behind the camera

In a world where technology is innovating at a rate that supersedes even millennials, things like social media, which was originally intended to bring people together, can sometimes cause social bonds to become impaired. Knowing the importance of bridging gaps, especially between generations, property developer AP Thailand, in a bold move, has launched the Parentographer project. Led by Vittakarn Chandavimol, chief of corporate strategy and creation at AP, Parentographer is a social movement to reduce generational gap through photos of memorable moments shot by loved ones. 

Vittakarn Chandavimol, chief of corporate strategy and creation at AP
Pakorn Chatborirak with mother, Ngamthip Chatborirak
Chutimon and Monlahcha Skulthai
Tavepong Pratoomwong
Tavepong Pratoomwong

Joining the campaign is award-winning street photographer Tavepong Pratoomwong, who led a workshop for some famous parent-children teams. Tavepong expressed that his goal was not to get parents to take the perfect picture of their offspring but for them to learn of photography's ability to build shared positive memories. The workshop also helped to bridge the knowledge gap on social media technology amongst older generations. Cameras on phones are ubiquitous nowadays, but many parents don't know as well as their children how to take full advantage of all of the features that could be useful to them in creating memories.

Explore the campaign by following the hashtags #capturedbymom and #capturedbydad. As a home builder, AP Thailand hopes to promote its philosophy of joy and a happy life through peace of mind. Learn more about Parentographer at


Arts & Culture AP Thailand parentographer captured by mom captured by dad


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