Taha Bouqdib
President, CEO and Co-Founder of TWG Tea
Luxury tea purveyor TWG Tea has 64 Tea Salons & Boutiques in 18 countries and the brand is distributed in 42 countries. TWG also supplies luxury hotels and restaurants, and its teas are served in Singapore Airlines’ lounges, and on board its Suites, First Class and Business Class.
“Everyone in Asia is born with a proverbial cup of tea and it’s important to get everyone to embrace the brand as their own. The only way to achieve this is by offering rare and exquisite harvests of the finest quality teas. The ever-changing tastes of our customers mean that we need to continually delve deeper into unchartered territories, seeking new harvests to create more imaginative combinations. We also set ourselves apart from other tea brands by staying fresh and fashionable. When I visit fashion capitals, I’m especially drawn to the latest catwalk trends, and we incorporate these elements into TWG Tea’s packaging and design. This appeals to young and modern tea drinkers.
(Related: Welcome To The Wonderful, Colourful World Of TWG Tea)
The most important lesson I’ve learned is to never stop the creative process—the creation and innovation of new tea blends, the mixing and blending of teas, exotic fruits, flowers and spices to come up with exclusive tea blends that tell a thousand stories.”