Martin strives to entertain, educate and inspire with his digital content creation company, Lit Lab Studios
Having worked in advertising and social entrepreneurship, Patrick Martin understands the power of a good narrative. He is the co-founder and CEO of Lit Lab Studios, a digital content creation company with a mission to entertain, educate and inspire. The company’s ethos is simple: powerful storytelling through a collaboration of minds.
For years, Martin’s company has disrupted the Philippines’ creative industry and found new ways to discover and develop talent. To date, it has amassed a portfolio of international and local brands, which include The New York Times, H&M, Unilever and Zalora.
Here, Martin describes Lit Lab Studio’s mission and impact in his own words.
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As the CEO of the company and the head of a young innovative team, I strive to seek more opportunities to strengthen our voice on the global platform. I also aim to create an environment where the next generation of creatives can improve their craft and be matched with the right opportunities. I want to use this space as a hub to discover and develop new talents. Despite having zero education in video production and video creation, this was applying all that I have learnt while continuously learning in the process. This never stops, and that’s what I love about this technology.
I always do things meaningfully—for myself, my family and my community. Above all, I consider myself a self-made man as my journey has been supported by my finances and efforts from my hard work.
The role of a leader is not to come up with big ideas, but to create an environment where big ideas can happen.
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I am motivated by great energy, creativity and the fact that what we do can positively shape social media content in achieving our three-pronged mission.
I am most proud of my team, who get to work on their dreams and vision through the visual storytelling we do in Lit Lab Studios. It inspires me to see my people succeed and feel fulfilled in what they do.