From fertility and parenting advice to pre and postpartum care, these are four companies run by Gen.T honourees that are supporting today’s time-strapped parents
Parents have a lot on their minds—not only do they have to think about their welfare, but they also have a responsibility to prioritise their children’s too. And that’s not taking into consideration the expectations of them at work. But a busy life doesn’t mean parents must do it all alone.
Read now: Sacrifices and rewards: A mother’s perspective on running a startup
There are plenty of resources and networks they can turn to for help on pre- and post-natal matters, including fertility, contraception and parenting. Across Asia, some of our Gen.T honourees are helping to guide parents and lend them a hand by connecting them with a community of professionals as well as other parents, from who they can seek advice or treatment. Here are four honouree-run companies supporting busy parents.
Edamama
Helmed by 2022 Gen.T honouree, Bela Gupta D’Souza, from the Philippines, Edamama is a one-stop-online-shop for mums, aspiring mums, and kids-at-heart. It provides a diverse range of items for mum and child, from maternity wear to diapers and baby cots. The company was started by mother-of-two D’Souza in 2020 and now offers products from more than 1,000 brands on its platform.
