Artificial intelligence can optimise athlete performance, enhance fan engagement and help create safer environments for sporting events
As technology advances and society becomes more digitally rooted, the world of sports is seeing a radical transformation in recent years. According to Deloitte’s 2024 outlook for the sports industry, organisations can expect to face several emerging trends in the coming year.
The rise of generative artificial intelligence has opened up new possibilities for creating personalised and experiential content, and optimising performance and operations. From improving athletes’ performance and preventing injuries to engaging fans with customised content and virtual reality experiences, here is a look at several ways AI is shaping the future of sports.
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Performance monitoring for athletes
AI and big data are helping athletes and coaches improve their game, prevent injuries and optimise strategies. AI systems can monitor and analyse an athlete’s performance during training sessions and competitions.
Wearable sensors and cameras, for example, can be used to collect and analyse data on an athlete’s biometrics, movement and skills, turning them into actionable insights for coaches to adjust and optimise training methods and how an athlete can more quickly achieve their goals.
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