O&B Opens First Flagship Store At The Emporium
Famed for their ballet flats, Thai shoe brand Other And Book opened its first official flagship store on March 1 at The Emporium with a very special collection. Renowned fashion idol Ploychava,or Ploy Chavaporn Laohapongchana, collaborated with the brand to release a Ploychava × O&B exclusive collection, Bambi and Her Best Friends, to debut with the new store. For this special occasion, Rarin Thongma, chief executive officer, founder and lead designer of O&B, invited guests such as Chanadda Chirathivat, Kingkan Salakonthanavat, Sirinya Bishop and Patcharasri Benjamas to experience the boutique’s whimsical Blooming Postal concept firsthand.
The retail space on Emporium’s first floor highlights a bold gallery tunnel showcasing all of O&B designs. All 75 square metres of the flagship envelopes shoppers with the feminine charm of its floral theme. Every three months, however, O&B will be changing the interiors of its store to match the season, so stay tuned!