Rado And Swatch Group Launch “Rado Novelties 2019” At TCDC
Earlier this month, The Swatch Group Trading Thailand, led by country manager Tipanat Lentury and Rado's vice president of product management Hakim El Kadiri unveiled "Rado Novelties 2019", a showcase of the watch brand's unique Ceramos technology, along with the debut of the new DiaMaster Prajun made in collaboration with Thai designer Kwankao Svetavimala. Taking place at the Thailand Creative & Design Center, the fourth-floor function hall of the Main Postal Building was transformed into a black exhibition space where the new collection was displayed together with the special ceramic raw material used in the watches. Witnessing the presentation were celebrities and socialites such as Grace Mahadumrongkul, Pattree Bhakdibutr, Jareyadee Spencer and Rarin Thongma. Furthermore, the first Thai “Friend of Rado” was formally announced as actress Natapohn Tameeruks.