Prima Gold Celebrates 27 Years Of Fine Craftsmanship
On August 15, Pranee Khunprasert, vice president of Prima Gold International, reintroduced the luxury jewellery brand after a major rebranding with a grand celebration titled The True Meaning of Luxe and Craft. Also commemorating 27 years of success, the brand announced its first-ever presenter, Ranee “Bella” Campen. Within the event, several socialites including Saarunthorn Techaphaiboon, Chanvit Khieonavavongsa and Nathaporn Phongcharnchawalit were spotted enjoying the fashion show, which showcased the beauty of Queen Cattleya collection. Models were clad in Poem couture by Chawanon Kaisiri and 99.9 per cent gold jewellery, delicately made by skilled goldsmiths. A total of nine sets—five gold and four diamond collections—were exhibited that night at the Rosewood Bangkok hotel.