Pichita Launches ‘Flows Of Bangkok’ For Pre-Fall 2018
Thai haute-couture label Pichita recently launched its latest pre-fall 2018 collection. Titled ‘Flows of Bangkok’, the collection is an ongoing project created by the brand’s founder and creative director Pichitra Boonyarataphan and her daughter Teema Rucksajit, telling the story of Bangkok’s rich local culture and unique flavours. To celebrate the unveiling of the collection, the team behind Atelier Pichita invited Bangkok’s top fashionistas, social icons and honourable celebrity guests to an event at Central Embassy’s Siwilai Store. The event was well attended, with guests including Barom Bhicharnchitr, Srei Vacharaphol and Sikanya Saktidej Bhanubandh.
Flows of Bangkok is exclusively found at Siwilai. Central Embassy’s Thai retail concept store is also holding a two-week pop-up, where guests can join in on the reflection of Bangkok’s easygoing vibes.