Jaeger-LeCoultre Celebrates Polaris 50th Anniversary
Swiss luxury watchmaker Jaeger-LeCoultre (Thailand) held a spectacular event to launch its latest sports collection for men. After 185 years of history, the brand unveiled its latest exclusive worldwide edition, the Jaeger-LeCoultre Polaris Geographic Worldtime. This was launched alongside the full collection of the Jaeger-LeCoultre Polaris line, in commemoration of the 50th anniversary of iconic 1968 Memovox Polaris timepiece. Guests were invited to experience the brand’s longstanding history and heritage through an exhibition titled the ‘Polaris Exhibition’, which was showcased in Thailand for the first time. Located on the buzzing M floor of Siam Paragon, the evening affair was exceptionally well-attended, with a guestlist of Bangkok’s top celebrities and prominent socialites including Piyarat Kaljareuk, ML Kathathong Thongyai and Janista Lewchalermvongse.