Moo Asava Launches New Brand For Men—Moo
The second floor of CentralWorld's Eden Zone was brought to a commotion on August 1 as celebrity designer Polpat Asavaprapha unveiled his first menswear and lifestyle brand, Moo. Better known by his nickname "Moo", Polpat also named his latest brand after the concept of "moo moo", which in Thai means "easy and simple", to capture the essence of his daily life. While his eponymous line, Asava, is famous for glamorous femininity, Moo is more relaxed and all about fun. With influences from American vintage and workwear design, the brand is a playful mirror to the creator himself. As a cheeky gimmick, skewered pork was served at the opening while guests enjoyed games like air hockey and an arcade crane claw machine. Joining the event were fashionistas and friends like Intira Thanavisuth, Nopadon Baholyodhin, Orawan Setabandhu and Wannasiri Kongman to congratulate Polpat.