Shaken Not Broken, A Campaign To Support Hospitality Workers Across Thailand
At the end of March 2020, Campari America initiated the Shaken Not Broken campaign, donating $1 million to Another Round, Another Rally, a non-profit that raises emergency funds for hospitality workers facing economic hardship due to COVID-19. At the same time, Campari also encouraged the community to go support their local bars via the #AnotherRoundChallenge.
Following in their US counterpart's footsteps, Campari in Thailand has teamed up with Alchemy Wines & Spirits, BK Magazine, 1919 Italian Bar & Restaurant and charity platform taejai.com, to do their own fundraising for bartenders in Thailand who haven't been able to shake for us since March. The result is the Shaken Not Broken Thailand initiative.
To participate in this campaign and support Thailand's nightlife and hospitality industry, simply head to TicketMelon and purchase one of the Shaken Not Broken goodie options ranging from T-shirts (500 baht) to a voucher for a set of charcuterie and Negroni (1,000 baht) or an official Campari bar tool set (1,500 baht) perfect for home entertaining. Fifty per cent of the proceeds will be donated to the Shaken Not Broken Thailand fund for bartenders on taejai.com, which will then be distributed in 5,000 baht cash handouts as relief aid to eligible bartenders. Campari Group Thailand hopes to raise 1 million baht for the fund by December. Bartenders who would like to register for the fund can provide proper credentials at shakennotbrokenth.com.