They say good shoes take you to good places and in the realm of shoe making, more specifically ballerina-style pumps, Rarin Thongma has without doubt travelled far in her 33 years. Her company, Other&Book but more commonly known simply as O&B, emerged in 2012 as the result of her eagerness to combine her passion for fashion and the knowledge she obtained as a graduate of the Istituto Europeo Di Design in Milan. While O&B offers a variety of fashion items and accessories, it is her best-selling Audrey collection of ballerina pumps that has created quite a buzz. Available in 50 gorgeous shades the footwear has the winning combination of quality, elegance and lasting comfort. With turnover of more than 100 million baht a year, business is doing more than well but ambitious Rarin wants to see her brand succeed on the international stage.
By the end of this year, and much to Rarin’s excitement, O&B will be collaborating with globally renowned fashion icon Anna dello Russo, a milestone for the company’s plan to be internationally recognised. “We also want to launch a variety of new brands and products,” she says. “I love taking on new challenges.”
Work aside, Rarin enjoys sharing her experience and know-how as a guest lecturer at various organisations. She also plans to dedicate more time to meditation. “Whatever my endeavours are in life, I want to be able to succeed both materially and spiritually,” she says. “It is a natural human desire to be secure in life, both financially and emotionally, and to achieve both and help family, friends and colleagues along the way are very rewarding.”
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