“I saw the brand in Europe and I liked it. I think there will be many who like it too in Thailand.”
Veekrit Palarit, founder of Norse Republics, explains his decision on bringing in Scandinavian furniture brand, HAY, to Thailand. HAY's philosophy is to blend together good design with practicality and uncompromised quality. Also collaborating with many world-class designers for different collections, the brand's DNA coincides with Veekrit and Norse Republics aim to fill the gap between ultra-exclusive, high-end Scandinavian designs and the accessible but also less durable ones.
As you anticipate your next visit to Norse Republics to see the newly imported HAY furniture, here our some highlights to look out for:
Setting out to make a chair that champions aesthetics and practicality, sibling designers Ronan and Erwan Bouroullec gave birth to the Elémentaire. The charm of the Elémentaire lies at a simple design that will last beyond trends. Available in several colourways that can all go together, the Elémentaire can be very versatile whether in groups or on its own.
Collaborating with British design duo Nipa Doshi and Jonathan Levien—"Doshi Levien"—HAY was gifted the Dapper lounge chair. Doshi Levien's knack for mixing industrial design with fine craftsmanship is very much translated into the this piece of furniture. Industrial powder coated steel legs hold the moulded oak-veneered plywood shells with customisable fabrics or leather. The chair may look small but it envelopes the physique very well and offers unexpected comfort.
At a glance, the Silhouette Sofa looks rigid and boxy but on second examination, small details reveal this to be a charismatic piece of furniture. The back of the sofa is curved as if someone is always sitting on the sofa. The Silhouette is actually a whole family of sofas that come in different sizes and heights. You can also choose different materials and textiles to personalise the sofas to your needs.
The Tulou Table found its inspiration from tray tables. The top is removable from the base, allowing you to use it as an actual serving tray. This convertible piece comes in different solid colours for you to choose to match your space.
Designed by Ronan and Erwan Bouroullec for the Palissade outdoor furniture collection, the cone table shares the Elémentaire's DNA of simplicity, elegance and practicality. The table features an ultra-thin steel top with conical base and sends the message that durability doesn't have to mean bulky.
A historical revival from the 50’s, the Result Chair was originally designed by Friso Kramer and Wim Rietveld for schools in Amsterdam. Rediscovering its potential, HAY has put the Result back in production with a steel-sheet base and oak seat and backrest. In addition to being minimallly aesthetic, this chair also serves ergonomic benefits.
Experience HAY at the Norse Republics showroom at 145 Soi Sukhumvit 49 daily from 10am to 7pm. For more information, visit norserepublics.com or call 02-062-1211.