For Jason Wu's new namesake fragrance, the key ingredient of the scent is the rare Jasmine Sambac. A smell, Wu says, is reminiscent of his childhood in Taiwan, spent picking jasmine flowers from a neighbor's wall. Other notes include peonies and lily of the valley.
With its boxy glass bottle and round gold cap, the perfume bottle filled with blush colored scent, will look familiar to Wu fans. The styling in actual fact references the 'Fragrance box' clutch, spotted at his aumtum/winter 2017/2018 ready-to-wear show.
Commenting on his foray into perfume, one of Jason Wu's latest instagram posts read: "This project is so close to my heart and I am so excited to finally share this."
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Model Lily Aldridge is the face of Jason Wu's namesake fragrance. The dream team behind the subtle new ad campaign is comprised of fashion photographers Inez and Vinoodh, art director Fabien Baron and stylist Ludivine Poiblanc.
The fragrance will retail exclusively at all Saks Fifth Avenue stores in the US, starting from next month.