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Virtual image of the Chanel Coco Game Center, coming to Erawan Bangkok this month

Celebrating the highly-anticipated release of the new lipstick line, ‘Rouge Coco Lip Blush’, Chanel takes a cheeky turn by introducing the Coco Game Center, an exciting arcade-themed beauty pop-up that reflects the collection’s playful spirit. Having appeared in major cities such as Tokyo, Seoul and Singapore already, the game center has finally come to Bangkok for a grand finale.

Fans of Chanel have a lot to look forward to, as the game center provides the unique opportunity to have fun and amp up your beauty game, along with attractive chances to win Chanel products and makeup sessions with artists from the brand. Integrated into the arcade pop-up are, of course, products from the Rouge Coco Lip Blush collection, featuring 6 vibrant shades in moisturising and pigmented products that add a splash of colour to your lips and cheeks.

What to expect from the Coco Game Center? Below is a lowdown of the games in store at the classiest arcade in town.

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The Beauty Ride

A car racing game with a chic Chanel twist. For The Beauty Ride, players first pick and apply their favourite shade from the Rouge Coco collection and then embark on a thrilling virtual car race.

The Bubble Game

What arcade is complete without a claw machine? At The Bubble Game, players have to skillfully manoeuvre a claw to pick up desired “bubbles”. Making the game all the more exciting are the contents of each elegant bubble. Expect enticing gifts, ranging from Chanel fragrances to makeup and skincare. You might even score the chance to have a sesh with one of Chanel’s makeup artists!

The Chance Lounge

If you’re just looking to chill with a twist of Chanel, head over to The Chance Lounge. Seats here are infused with the scent of Chanel’s enchanting ‘Chance’ scent, allowing you to rest in a pleasantly refreshing environment.

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The Coco Game Center will be at the Erawan Bangkok from July 14 until the end of July. Don’t miss out on the experience—register now at chanelbeautyth.com!

Tags: Coco Chanel, Game, Video Games, Arcade, Chanel, Coco Chanel, Chanel